Areas of Practice


Transition out of Founder-led Sales

Elevating Sales Leadership for Startup Founders

Worth Global recognizes that the transition from founder-led sales to a professional organization is a pivotal phase in the growth of a startups. Through our Foundational Sales Leadership practice, we guide founders in the following areas:

  • Hiring: Ideal Candidate Profile (ICP)

  • Compensation Plans and OTE Structure.

  • Structure of initial sales team and resources required for deployment.
    that lays the groundwork for sustainable growth, with a sales team that is not only skilled but also aligned with the company's vision and objectives.

The expected outcomes for our clients include a well-defined and strategically aligned sales organization. Our practical guidance encompasses effective recruitment strategies, clear role definitions, and market insights on compensation. As a result, clients can expect a seamless transition.

Revenue Acceleration Strategies

For cybersecurity companies with market traction, our focus is on revenue acceleration and optimizing the Go-to-Market (GTM) strategy. We help leadership teams identify effective GTM and sales motions, conducting thorough analyses to enhance sales velocity, reduce cycles, and refine overall effectiveness. Our data-driven approach empowers companies to unlock growth opportunities and maintain a competitive edge. Sample Strategies include:

  • Launching new GTM Motions like cloud co-selling & partnership-led growth.

  • Transitioning from Direct to Channel Sales.

  • Moving up/down market into Enterprise/MM/SMB.

The anticipated outcomes include increased sales velocity, reduced sales cycles, and an overall refined GTM strategy. By unlocking new growth opportunities and maintaining a competitive edge, clients are positioned for sustained revenue acceleration, market dominance, and heightened success in the competitive cybersecurity landscape.


Worth Global offers expert guidance to organizations looking to enhance their cybersecurity posture. Our consultants provide practical advice on measures to secure critical assets, including customer and employee data. From implementing robust security protocols to crafting tailored strategies, we ensure businesses are equipped to defend against evolving cyber threats.

Fortifying Cybersecurity Posture for Business Continuity